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                    "Oct. 19, 2026, 6:10 AM EDTFrom accessing their money to ordering a taxi or takeout, millions of Russians were feeling the impact of Ukrainian strikes on the data centers of the country\u2019s internet giant Yandex in their daily life.\u201cI ended up in a situation where I had absolutely no money. Well, I had the money, but it was inaccessible,\u201d said Irina, a blogger from St. Petersburg, who had not been able to access her money for four days when she spoke with NBC News last week. Irina, who like several other people did not want her last name shared while she was speaking with a foreign news organization about a sensitive matter, said her rent was due the day the first outages happened, when she hoped \u201cthat it would be fixed in a few hours.\u201d Days later, she still had no access to money to pay for utilities or even food for her small child. The strikes that took place over several days this month were the first publicized attacks on Russian data centers as Ukraine seeks to bring the war home for Russians. The disruption hit myriad services provided by Yandex, a tech giant akin to Google whose services are deeply integrated into daily life in Russia and whose digital infrastructure other third-party platforms rely on.Many people took to social media to complain about not being able to order taxis or food delivery. Others reported not being able to access their files on the company\u2019s storage service, while some even struggled to get into their homes after their digital keys went offline.Following the attacks, Yandex said its \u201cdata centers are the iron heart\" of the tech giant. Sefa Karacan / Anadolu via GettyWhile most Yandex services have been coming back online, three people told NBC News they had been left locked out of their disposable cash and savings for days after disruptions to Yandex Pay, a digital payment service that many Russians use.Irina, 21, said that in the future she will diversify her deposits across different banks and have a \u201csubstantial cash reserve\u201d just in case.Yandex said Oct. 9 that no employees were hurt and that it is working to restore service.\u201cData centers are the iron heart of Yandex,\u201d the statement said. \u201cTheir operation is critical for services that have become part of people\u2019s everyday lives.\u201dAnastasiya Mityaeva, 25, who splits her time between Moscow and the southern city of Krasnodar, said she was \u201cshocked\u201d by the outages, which initially left her family worried about being able to pay down their mortgage after her account, her mother\u2019s account and her grandmother\u2019s account were all inaccessible. \u201cThe uncertainty was scary,\u201d said Mityaeva, who has 2 million followers on TikTok and is originally from Russian-annexed Crimea. \u201cWe realized just how much hangs on Yandex. We did not quite appreciate it before.\u201d Mityaeva, who regained access to her money after several days, also had issues calling a taxi on the first day of the outages and encountered problems with the system to enter her apartment building. Her Yandex home voice assistant, equivalent to an Amazon Echo, stopped responding to requests to play music and turn off the lights. She did not blame the company, saying Yandex was a \u201chostage of the situation,\u201d adding: \u201cI understand that this was not up to them. This came from the outside.\u201dOthers were more critical of the company. Viktoria, 30, a barista from Moscow, said she plans to stop using Yandex completely after she was unable to access her money during the outages, describing it as the last straw after other recent issues.She said Saturday that she once again had access to her money through Yandex Pay but that the service was displaying the wrong balance on her account.Three taxi drivers in Moscow, who use Yandex\u2019s taxi application to take orders and get paid, all told NBC News they could not see how much money they were making and could not withdraw their earnings during the outage. One of the drivers said he has stopped working altogether until the problem gets fixed. He is originally from Kyrgyzstan and did not know why the outages were happening.The disruption hit myriad services provided by Yandex, a tech giant whose services are deeply integrated into daily life in Russia.Sefa Karacan / Anadolu via GettyAnother driver, Valery from Krasnodar, had been on the job for only a few months, having previously worked at a packing center for Wildberries, Russia\u2019s retail giant, whose warehouse was attacked by Ukrainian drones in July.When the Yandex outages started, he said, the taxi app would show error messages or even send several cars for the same customer.While that has been largely resolved, said Valery, 24, the biggest issue for him was that he could not withdraw the money that he had already earned with Yandex. \u201cIf I can\u2019t access my pay in another week or two, I will start looking for another job,\u201d he said. In addition to Yandex, the data centers of Russia\u2019s biggest bank, Sberbank, and the tech giant VK have also been targeted in recent days. The chaos is no accident, analysts say. \u201cUkraine\u2019s campaign from the start has had as one of its objectives bringing home to ordinary Russians the fact that they are at war and this involves consequences,\u201d Keir Giles, an associate fellow at Chatham House, a British think tank, told NBC News.The aim, Giles said, is for everyday Russians to conclude that their lives are being disrupted because of their leaders\u2019 actions in waging war.Yandex may also be a target because of its role in shaping what Russians see online, said Robert Tollast, a drone expert and researcher at the Royal United Services Institute in London.Data centers also have growing military value, Tollast said, as both sides use battlefield data to improve operations and commanders\u2019 situational awareness, potentially with AI-assisted planning.Asked about the outages and whether the government was looking into financially assisting those affected, Kremlin spokesman Dmitry Peskov said it was premature to talk about government support, because Yandex is \u201cfacing difficulties,\u201d but it is \u201cstrong and powerful.\u201d Meanwhile, Russian authorities were looking at protecting data centers after the \u201cunprecedented attack,\u201d Digital Development Minister Maksut Shadayev said. On Wednesday, President Vladimir Putin held a meeting on enhancing the level of digital security in Russia, but Peskov said it was not linked to the attacks on data centers. Russia has increasingly ramped up its own attacks on Ukrainian data centers, with Ukrainian President Volodymyr Zelenskyy accusing Moscow of trying to \u201cleave Ukrainians without the internet.\u201d Ukraine was reciprocating those strikes by hitting Yandex, he said in a speech last week, adding without providing evidence that \u201cit suddenly became a little easier to breathe on many social media platforms\u201d because there were fewer Russian bots around. NBC News could not verify whether Yandex services\u2019 going down had that effect. While both sides have hit data centers, Russia\u2019s were easier targets, said Mykhailo Samus, a Ukrainian military analyst and director of the New Geopolitics Research Network.While Ukraine\u2019s data centers are widely dispersed, many of Russia\u2019s are concentrated in a handful of large facilities, he said, meaning a strike on a single site can disrupt services spanning transportation, internet access and payments.\u201cVery easy and very important,\u201d he said."
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