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Elon Musk had ambitious goals for the Cybertruck, the electric pickup truck released by Tesla Inc in 2023. Three years later, the goals have been crushed and demand remains well below ambitious targets.
Musk's goal of selling 250,000 Cybertrucks a year hasn't been hit yet and looks like it won't reach that mark in the vehicle's lifetime, barring a huge price change or sudden demand. And, while Tesla beat third-quarter delivery estimates from analysts, the Cybertruck total was far from exciting.
Tesla doesn't break out its sales data by individual vehicle, leaving the data for each vehicle somewhat mysterious.
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Third-quarter delivery data shows the total for the Model 3 and Model Y combined and then a total for "Other Models." That second category has been a catch-all for years to cover vehicles that aren't the main models. Tesla previously released data for the Model S and Model X combined as well.
With the end of production of the Model S and Model X, Tesla's other models are now the Cybertruck, Semi and Cybercab. The category could also include some of the last models for the S and X, according to Electrek. Tesla has not shared whether it counts Cybercabs in deliveries since they all remain owned by the company.
Based on Tesla's data, the most Cybertrucks the company could have sold in the third quarter is 8,295. That's the grand total listed under the other models for the quarter. According to Electrek, that figure was down 48% year-over-year and is the lowest total for the other category since the second quarter of 2021.
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Electrek estimates that Tesla sold 7,000 to 8,000 Cybertrucks in the third quarter based on the total, with the category also including a few hundred Model S/Model X and a few hundred Tesla Semis.
This would translate to an annualized total of 28,000 to 32,000 Cybertrucks sold. At the high end of the range, this would be around 13% of Musk's goal of 250,000 annual sales.
Tesla's second-quarter investor presentation listed a total capacity maximum of 125,000 Cybertrucks that can be produced at the company's Texas facility, a total well above current demand.