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                    "A version of this story appeared in CNN\u2019s Reliable Sources newsletter. To get it in your inbox, sign up for free here.\n\n\n    \n            President Donald Trump keeps holding midterm election rallies, and Fox News keeps choosing not to air the rallies live.\n    \n\n    \n            This programming decision has huge political and cultural significance. Fox News, America\u2019s most-watched cable channel, has been one of Trump\u2019s top ways to reach voters for more than a decade.\n    \n\n    \n            Trump is perturbed about it. But Fox evidently doesn\u2019t think his speeches are worth showing in full right now, which speaks volumes about this political moment.\n    \n\n    \n            The implication: Fox agrees with the Republican candidates and strategists who are privately fretting about Trump hurting their chances in the midterms.\n    \n\n    \n            Fox\u2019s response is to basically turn him off. Perhaps Fox patriarch Rupert Murdoch and his son Lachlan believe the network\u2019s opinion hosts are better messengers for the GOP than the president himself, especially now, as Trump\u2019s approval ratings are hitting record lows.\n    \n\n    \n            \u201cWe talk so much about how Trump is the \u2018executive producer in chief\u2019 but often forget that even the most popular shows tend to run out of steam after one season too many,\u201d veteran Republican strategist Doug Heye said.\n    \n\n    \n            \u201cThat\u2019s exactly where we are and why \u2014 whether you\u2019re in Lake of the Ozarks or Emmetsburg, Iowa, fewer Trump flags are being flown every day,\u201d Heye added.\n    \n\n    \n            Fox isn\u2019t publicly commenting on the matter. But current and former hosts at the network say it\u2019s a freighted calculation.\n    \n\n    \n            \u201cThis is coming from the top down,\u201d a current Fox host said on condition of anonymity. The host said they didn\u2019t officially know the reasons why, but said the conventional wisdom at the network right now is that \u201cTrump doesn\u2019t rate anymore.\u201d\n    \n\n    \n            Fox executives and hosts are famously attuned to the day-by-day television ratings. The audience\u2019s interest in Trump helped wed the candidate and the network back in 2016.\n    \n\n    \n            As recently as 2024, in the closing weeks of Trump\u2019s reelection campaign, Trump was a reliable ratings draw for Fox. When Trump held a giant rally at Madison Square Garden, Fox showed the spectacle live, and its audience tripled in that time slot.\n    \n\n    \n            But the ratings dynamic is quite different now. When the GOP held a midterm convention show in Dallas, Texas, last month, the ratings needle barely moved when Fox carried Trump\u2019s speeches live.\n    \n\n    \n            Trump, always sensitive to perceptions about popularity, has since resorted to misleading people about how well those speeches performed.\n    \n\n\n\n    \n            The treatment of Trump\u2019s rallies is a sensitive subject for Fox. A person familiar with the network\u2019s inner workings said \u201cthere is no top-down order\u201d to avoid Trump\u2019s rallies, and described the chatter as \u201cuninformed speculation.\u201d\n    \n\n    \n            Last month Fox faced controversy for removing longtime anchor and Trump ally Maria Bartiromo, who had shared internal network guidance with Trump aide Peter Navarro, who then passed it along to the White House.\n    \n\n    \n            The directive told Fox Business shows to avoid covering a prime-time Trump speech full of unverified claims about election vulnerabilities. According to Navarro, the note said, \u201cHi \u2013 We don\u2019t want to promote it or push to the speech at all. We don\u2019t want to do 2020 election segments at all Thurs or Friday.\u201d\n    \n\n    \n            The flagship Fox News channel did air the prime-time speech in July, but barely followed up on it afterward.\n    \n\n    \n            Now the rally coverage, or lack thereof, is coming under close examination. Last weekend Trump noticed that his midterm rallies weren\u2019t getting the attention he craves from the network he covets.\n    \n\n    \n            \u201cSad to see that Fox & Friends (Sunday) is not covering our packed house and incredibly enthusiastic (beyond!) Rally that took place in Ohio last night, or the ones in Alabama, Texas, or Oklahoma over the past two days,\u201d Trump wrote on Truth Social.\n    \n\n    \n            Refuting news reports of empty seats at some events, Trump insisted \u201cthey were all sold out,\u201d and blamed an \u201cold undercurrent\u201d at Fox for ignoring him.\n    \n\n    \n            \u201cOur people want to see our Rallies, and reports on our Rallies, on FoxNews, or they will very quickly stop watching (like I am doing right now!),\u201d he wrote.\n    \n\n\n\n    \n            Trump has made similar threats before, but without much success. Fox largely tuned out Trump in 2021 and 2022, but the network\u2019s audience stayed loyal.\n    \n\n    \n            Trump \u201cneeds Fox way more than Fox needs him,\u201d Mediaite co-managing editor Tom Durante, who formerly worked at Fox News and its sister property, the New York Post, wrote earlier this week.\n    \n\n    \n            Durante pointed out that despite Trump\u2019s frustration about the lack of rally coverage, he has continued to watch Fox, as evidenced by his recent posts and comments complaining about Democrats appearing on the network.\n    \n\n    \n            \u201c\u200b\u200bFox tried this act once before, and almost went out of business,\u201d Trump wrote in one of the posts.\n    \n\n    \n            Fox\u2019s business remains so strong that it makes other media operators envious. Trump has tried to prop up other outlets catering to conservative viewers, like Newsmax and One America News, but those channels have relatively small audiences.\n    \n\n    \n            Charles Herring, the president of One America News, said his channel is carrying all of Trump\u2019s midterm rallies \u2014 \u201cgenerally commercial-free, typical of our live coverage of events,\u201d he noted.\n    \n\n    \n            Fox, on the other hand, has kept the commercials and commentary flowing, but without the rallies that helped brand Trump\u2019s political movement.\n    \n\n    \n            On Wednesday evening, Laura Ingraham began her show with a live report from a correspondent at Trump\u2019s rally in San Antonio, Texas. But once Trump took the stage, there was no further mention of it. Later hours of programming didn\u2019t mention the rally at all.\n    \n\n    \n            The correspondent, Brooke Taylor, noted that Trump is on the defensive in Texas: \u201cThis is a state he won by nearly 14 points just two years ago, and now he\u2019s finding himself back here in Texas defending this state and keeping it red. I mean, hard to believe those words are even coming out of my mouth, right?\u201d\n    \n\n    \n            Then Ingraham moved on to an interview with Treasury Secretary Scott Bessent.\n    \n\n    \n            Fox did live-stream the rally online, but for the president, not getting attention on the flagship channel is undoubtedly a slight.\n    \n\n    \n            On Thursday morning, the San Antonio rally only merited a couple of brief mentions on \u201cFox & Friends.\u201d\n    \n\n    \n            An innocent explanation might involve editorial judgment: A stemwinder Trump rally, full of repetitive and predictable lines, is not inherently newsworthy. Fox has lots of other material to broadcast, including a rare sit-down interview with Jeff Bezos on Wednesday.\n    \n\n    \n            A more cynical explanation might involve the political calculations that Fox has made for decades.\n    \n\n    \n            As Durante put it, Fox was around long before Trump \u201cbecame a political candidate. And they\u2019ll be there long after he\u2019s out of office.\u201d"
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