{
    "author": null,
    "date_published": "2026-10-02T18:16:41.000Z",
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    "domain": "www.hollywoodreporter.com",
    "excerpt": "David Ellison's decision to eclipse two iconic names with his own company arguably declares \"I won\" at the expense of a century of brand value. But how much the parent company's name matters has yet…",
    "lead_image_url": "https://www.hollywoodreporter.com/wp-content/uploads/2026/10/Screenshot-2026-10-02-at-9.43.54-AM.png?w=1440&h=810&crop=1",
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    "title": "Skydance Is a Decent Name, It\u2019s Just Weaker Than Paramount or Warner Bros.",
    "total_pages": 1,
    "url": "https://www.hollywoodreporter.com/movies/movie-news/skydance-paramount-warner-bros-name-1236720868/",
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