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(https://www.themoscowtimes.com/contribute?utm_source=contribute&utm_medium=internal-header-mobile) Contribute today     (wildberries-begins-test-launch-of-ride-hailing-service-in-armenia-a93767.html) Wildberries Begins Test Launch of Ride-Hailing Service in Armenia     Sep. 22, 2026     (https://www.facebook.com/sharer/sharer.php?u=https://www.themoscowtimes.com/2026/09/22/wildberries-begins-test-launch-of-ride-hailing-service-in-armenia-a93767) (Share on Facebook)   (https://twitter.com/intent/tweet/?url=https://www.themoscowtimes.com/2026/09/22/wildberries-begins-test-launch-of-ride-hailing-service-in-armenia-a93767&text=Wildberries Begins Test Launch of Ride-Hailing Service in Armenia) (Share on Twitter)   (https://telegram.me/share/url?url=https://www.themoscowtimes.com/2026/09/22/wildberries-begins-test-launch-of-ride-hailing-service-in-armenia-a93767) (Share on Telegram)   (https://wa.me/?text=https://www.themoscowtimes.com/2026/09/22/wildberries-begins-test-launch-of-ride-hailing-service-in-armenia-a93767) (Share on WhatsApp)   (https://www.themoscowtimes.com/cdn-cgi/l/email-protection#92ade1e7f0f8f7f1e6afc1faf3e0f7f6a8b2c5fbfef6f0f7e0e0fbf7e1b2d0f7f5fbfce1b2c6f7e1e6b2def3e7fcf1fab2fdf4b2c0fbf6f7bfdaf3fbfefbfcf5b2c1f7e0e4fbf1f7b2fbfcb2d3e0fff7fcfbf3b4f0fdf6ebafd3fcb2f3e0e6fbf1fef7b2f4e0fdffb2c6faf7b2dffde1f1fde5b2c6fbfff7e1a8b2fae6e6e2e1a8bdbde5e5e5bce6faf7fffde1f1fde5e6fbfff7e1bcf1fdffbda0a2a0a4bda2abbda0a0bde5fbfef6f0f7e0e0fbf7e1bff0f7f5fbfce1bfe6f7e1e6bffef3e7fcf1fabffdf4bfe0fbf6f7bffaf3fbfefbfcf5bfe1f7e0e4fbf1f7bffbfcbff3e0fff7fcfbf3bff3aba1a5a4a5) (Share with email)   (https://flipboard.com) (Share on Flipboard)   (https://www.themoscowtimes.com/2026/09/22/wildberries-begins-test-launch-of-ride-hailing-service-in-armenia-a93767/pdf) (Download as PDF)          Wildberries    Russian online retailer Wildberries & Russ (RWB)  (https://t.me/rwb_press_service/1765) launched  early access to its new ride-hailing service in the Armenian capital of Yerevan as it seeks to challenge the regional dominance of tech giant Yandex.  “Armenia is already the fourth country where you can order a ride through WB Taxi,” Anatoly Smorgonsky, who heads RWB’s transportation technology development, said in a statement published Tuesday.  In its initial rollout phase, testing invitations will be restricted to Wildberries employees and business partners in Yerevan. Regular users can join a waiting list, with access expanding gradually over the coming weeks.   news (https://www.themoscowtimes.com/2026/09/23/wildberries-russ-acquires-cosmetics-chain-rive-gauche) (Wildberries & Russ Acquires Cosmetics Chain Rive Gauche) Wildberries & Russ Acquires Cosmetics Chain Rive Gauche  Read more    Since mid-2025, WB Taxi has launched in (https://t.me/rwb_press_service/992)  Belarus  , (https://t.me/rwb_press_service/1288)  Uzbekistan  and (https://t.me/rwb_press_service/1442)  Kyrgyzstan  .  While the WB Taxi app is available for download in Russia, RWB’s development team is (https://www.vedomosti.ru/business/news/2026/03/27/1185972-wb-taxi-v-kirgizii)  reportedly  using the domestic release to support and improve the platform rather than for commercial ride-hailing.  Earlier this year, RWB acquired three companies that provide ride-hailing and delivery services as it tries to muscle its way into Russia’s highly concentrated market.  Russian media (https://thebell.io/neuemnye-appetity-wildberries-novyy-brauzer-ot-openai-i-grafik-raboty-razrabotchikov-neyrosetey) reported last year that the company was looking to break into the transportation sector in a direct challenge to tech giant Yandex, whose Yandex Go holds a virtual monopoly in Moscow’s ride-hailing market, as well as a dominant share in other major cities.  RWB was formed after e-commerce giant Wildberries merged with advertising firm Russ Group in 2025.     Read more about: (https://www.themoscowtimes.com/tag/wildberries) (Wildberries) Wildberries , (https://www.themoscowtimes.com/tag/armenia) (Armenia) Armenia   Sign up for our free weekly newsletter Our weekly newsletter contains a hand-picked selection of news, features, analysis and more from The Moscow Times. 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