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                    "OXFORD, Miss. (WTVA) \u2013 Game-day rivalry is flourishing ahead of the weekend in Oxford.Local businesses in Oxford are using themed trash talk signs to draw attention ahead of the LSU-Ole Miss game this weekend.Tailgates are setting up, and ESPN College GameDay is preparing to broadcast from the Grove. Organizers expect close to half a million people to come to Oxford for the game.Signs featuring trash talk have appeared around Oxford. Some read simple messages such as \u201cGo Rebs\u201d or \u201cHotty Toddy.\u201d Others reference former Ole Miss head coach Lane Kiffin and recent LSU scandals.Businesses see signs as competition for attentionBusiness owners said they try to be creative for every game, but the stakes and crowd size this weekend have turned it into a competition. Businesses said a more creative sign draws more eyes, more cameras and more customers.Ian Helm of Donut Distillery said the shop\u2019s sign was a group effort tied to the weekend.\u201cJust given the history of this weekend and meaning for us as a community, we just came up with this as a group,\u201d Helm said. \u201cFigured it would be fitting for this weekend especially. Given the history of the NFL and players trying to come back, figured it would draw more people in here.\u201dDonut Distillery\u2019s sign read \u201cCan\u2019t spell lawsuit without LSU\u201d on one side.The other side referenced Lane Kiffin and LSU quarterback Sam Leavitt\u2019s injury announcement.Rosati\u2019s Pizza and Oxford Creamery also displayed signs. Additional signs could not be shown due to explicit content.More signs expected ahead of GameDayESPN\u2019s College GameDay will broadcast live from the Grove on Saturday. Students and visitors are expected to create additional signs about the game.Lafayette County is currently under a heat advisory, and another advisory has been issued for Saturday.A heat advisory is in place for all of Lafayette County on Saturday as temperatures are expected to reach the upper 90s, and possibly triple digits, during the Magnolia Bowl.The heat index could feel like more than 105 degrees.Fans expected early for gameday eventsMany fans are expected to arrive early Saturday morning for College GameDay before heading to the Grove to tailgate and then into the game.Some natural shade from trees in the Grove is gone due to damage from January\u2019s ice storm.Tents will be set up in the Grove, though they will not provide the same relief as the shade previously offered by the trees.Fans are encouraged to stay cool and take frequent breaks indoors or in the shade on Saturday.Student advice: hydrate the night beforeOle Miss student Rowdy Staten, who plans to attend all three events Saturday, shared his approach to preparing for the heat.\u201cI guess drink a lot of water the night before to be honest,\u201d Staten said. \u201cGet all of those electrolytes in the night before. Just try to get into the shade, try not to be in the sun all day, kind of pace yourself being out as much.\u201dSome seating areas will be hotterThe sun will set just before 7 p.m. Saturday, but it will be shining directly on the student section and the visitors sideline for much of the game. Fans sitting in those areas could experience temperatures 10 to 20 degrees hotter than elsewhere in the stadium.Vaught-Hemingway Stadium allows fans to bring in one sealed 20-ounce water bottle.Fans are advised to hydrate well before the game. Those drinking alcohol are advised to drink water between alcoholic beverages, as alcohol can increase dehydration.Copyright 2026 WTVA. All rights reserved."
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