Skip to contentWatch LiveNewsWeatherSportsVideosContact UsCowbell ringing during football game (photo by Megan Bean / © Mississippi State University)(Megan Bean | Mississippi State University)Published: Sep. 17, 2026 at 4:46 PM EDT|Updated: 7 hours agoSTARKVILLE, Miss. (WTVA) — Mississippi State is seeking to break a new world record. The university is asking Bulldog fans who are attending the Sept. 26 game to bring their cowbells. That’s when MSU hosts Missouri. The goal is to set a new world record for most cowbells ringing simultaneously during the event. Volunteers in bright green MSU T-shirts will count cowbells as fans enter the stadium. Copyright 2026 WTVA. All rights reserved.Most ReadLatest News