STARKVILLE, Miss. (WTVA) — Mississippi State is seeking to break a new world record. The university is asking Bulldog fans who are attending the Sept. 26 game to bring their cowbells. That’s when MSU hosts Missouri. The goal is to set a new world record for most cowbells ringing simultaneously during the event. Volunteers in bright green MSU T-shirts will count cowbells as fans enter the stadium. Copyright 2026 WTVA. All rights reserved.