{
    "byline": null,
    "charset": "UTF-8",
    "dir": null,
    "excerpt": "I run a small puzzle app called Dayzle. I\u2019m a numbers guy, so a marketing optimization problem is right up my alley. Two weeks ago I turned on a Google Ads campaign for Android at CA$40 a day, with the goal set to installs.",
    "lang": null,
    "length": 2885,
    "publishedTime": null,
    "siteName": null,
    "title": "I spent $220 on Google app ads. 60% of the installs were robots."
}